Privacy Policy

This policy explains how Backerplate LLC ("Backerplate", "we", "us") collects, uses and protects information when you visit backerplate.com, book a call with us, or receive a text message sent through our Backstop service.

Mobile information and text messaging

No mobile information will be shared with or sold to third parties or lead generators for marketing or promotional purposes. We do not share, sell, or provide your mobile phone number or messaging consent data to third parties or affiliates for marketing or promotional purposes.

Backstop is a missed-call service we operate for small businesses. When you call a business that uses Backstop and the call is not answered, an automated greeting identifies the business and offers to send you one text message with its scheduling link and rates. A text is sent only if you press 1 to ask for it.

• What we collect: the phone number you called from, the time of the call, whether you asked for a text, the messages sent and received, and whether a booking was made.
• How we use it: only to deliver the text you asked for, to process replies such as STOP and HELP, to confirm delivery, and to give the business a report of calls caught and jobs booked.
• Message frequency: one text each time you press 1 to ask for one. Replies you send may receive a response.
• Message and data rates may apply.
• Opt out: reply STOP to stop all messages. Reply HELP for help.

The business you called decides how it uses your booking details once you book with it, under its own privacy policy. We process call and message data on that business's behalf and do not use it for our own marketing.

Information we collect

When you browse this website

We do not run advertising trackers and we do not set cookies on this website. Our hosting provider, Cloudflare, processes technical data such as your IP address, browser type and the pages requested, so it can deliver the site and protect it from abuse. We may use aggregated, cookie-free traffic statistics to understand which pages are visited.

When you book a call

Our booking page is provided by Zoho Bookings. When you book, you give us your name, email address, phone number and any notes you add. We use them to schedule the call, send reminders, and follow up about what we discussed. Zoho processes this information on our behalf under its own privacy terms.

When you contact us or become a customer

If you email us or sign up for a service, we keep your contact details and our correspondence so we can do the work and support you.

How we share information

We do not sell personal information. We share it only with service providers that help us run our business, such as hosting, scheduling and telecommunications providers, and only for that purpose. We may also disclose information if the law requires it, or to protect our rights and the safety of others.

How long we keep it

We keep booking and customer information for as long as we have a business relationship with you and as needed for our legal and accounting obligations. Backstop call and message records are kept for as long as our agreement with the business requires, then deleted. We may keep aggregated, de-identified statistics that cannot be linked to you.

Security

We use reputable providers, encrypted connections and limited access to protect information. No system is perfectly secure, and we will tell affected people promptly if we learn of a breach that puts their information at risk.

Your choices

You can ask us what information we hold about you, ask us to correct it, or ask us to delete it, subject to any legal obligation to keep it. To stop text messages, reply STOP.

Children

This website and our services are for businesses. They are not directed at children under 13, and we do not knowingly collect their information.

Changes to this policy

If we change this policy, we will post the new version here and update the effective date above.

Contact

Backerplate LLC
Mesa, Arizona
admin@backerplate.com